{"id":81318,"date":"2021-05-18T11:11:00","date_gmt":"2021-05-18T14:11:00","guid":{"rendered":"https:\/\/aliensdesign.com.br\/?p=81318"},"modified":"2022-04-28T16:32:37","modified_gmt":"2022-04-28T19:32:37","slug":"design-vernacular","status":"publish","type":"post","link":"https:\/\/aliensdesign.com.br\/en\/2021\/05\/design-vernacular\/","title":{"rendered":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container boomapps_vcrow\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Usamos o termo &#8216;design vernacular&#8217; para descrever pr\u00e1ticas n\u00e3o-acad\u00eamicas de design que t\u00eam como caracter\u00edstica uma forte influ\u00eancia local. Afinal, \u00e9 poss\u00edvel encontrar esses artefatos em v\u00e1rias situa\u00e7\u00f5es do nosso cotidiano. Como por exemplo, em placas que encontramos no caminho para o trabalho ou at\u00e9 mesmo na feira do bairro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses artefatos apresentam diversas caracter\u00edsticas que diferem do design formal, como:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">simplicidade nos materiais utilizados para a confec\u00e7\u00e3o;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">est\u00e9tica espont\u00e2nea e emergente sem preocupa\u00e7\u00e3o com alinhamentos, ou legibilidades;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">linguagem mais simples, podendo at\u00e9 mesmo conter erros ortogr\u00e1ficos.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Atualmente, essas express\u00f5es visuais se tornaram menos comuns, principalmente por conta da evolu\u00e7\u00e3o da produ\u00e7\u00e3o gr\u00e1fica. Fazendo com que o design vernacular quase n\u00e3o seja visto nos grandes centros urbanos, sendo mais comum em bairros afastados do centro das cidades ou no interior.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Qual a import\u00e2ncia do design vernacular?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Segundo a autora Ellen Lupton, o design vernacular n\u00e3o deve ser visto como algo \u201cmenor\u201d ou antiprofissional. Mas sim como um amplo territ\u00f3rio onde seus habitantes falam um tipo de dialeto local. N\u00e3o existe uma \u00fanica forma vernacular, mas uma infinidade de linguagens visuais.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atualmente, podemos notar que esta \u00e9 uma pr\u00e1tica presente no cotidiano de muitas pessoas. Como uma pr\u00e1tica, de grande import\u00e2ncia, da express\u00e3o cultural. Assim, um componente significativo para propaga\u00e7\u00e3o da linguagem popular em um ambiente com facilidade tecnol\u00f3gica para reprodu\u00e7\u00e3o de materiais das mais diversas complexidades.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como o design vernacular \u00e9 visto atualmente?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Assim, sendo disseminada de diversas formas, o design vernacular est\u00e1 presente tamb\u00e9m como refer\u00eancias para trabalhos de design que buscam transmitir essas caracter\u00edsticas locais e populares. O \u00e1lbum Brasil Afora, dos Paralamas do Sucesso, pode ser um exemplo, onde os designers Andr\u00e9 Lima e Rafael Alves fizeram uma pesquisa de linguagem da expressividade brasileira encontrada nas estradas do Brasil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-81291 size-full\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/paralamas13.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/paralamas13.jpg 600w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/paralamas13-300x150.jpg 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/paralamas13-16x8.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da mesma forma, existem movimentos que tentam resgatar essas est\u00e9ticas do design vernacular, adaptando-as para express\u00f5es contempor\u00e2neas. Os letterings de cartazes de supermercado, que s\u00e3o considerados como tipografia de inspira\u00e7\u00e3o vernacular, j\u00e1 s\u00e3o ressignificados para diversos projetos gr\u00e1ficos. Trazendo a est\u00e9tica mais manual e fluida, que podem ser facilmente aplicadas em projetos visuais relevantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-81290 size-full\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/bbe1fb4dd269349c3cc841aca18559e8.jpg\" alt=\"\" width=\"564\" height=\"564\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/bbe1fb4dd269349c3cc841aca18559e8.jpg 564w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/bbe1fb4dd269349c3cc841aca18559e8-300x300.jpg 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/bbe1fb4dd269349c3cc841aca18559e8-150x150.jpg 150w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/bbe1fb4dd269349c3cc841aca18559e8-12x12.jpg 12w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou seja, o objetivo dessas representa\u00e7\u00f5es contempor\u00e2neas \u00e9 refor\u00e7ar a identidade cultural de algum local atrav\u00e9s dessa pr\u00e1tica manual, adaptando-a para o ambiente digital e mantendo-a presente na atualidade. <\/span>Al\u00e9m de tornar essas caracter\u00edsticas \u2013 que envolvem diversas t\u00e9cnicas, materiais e linguagens -, uma forma de transmitir a liga\u00e7\u00e3o de cada lugar com o p\u00fablico, em diferentes escalas.<\/p>\n<h2><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O design vernacular se torna muito importante para preservar uma t\u00e9cnica muito influente no Brasil. Sendo assim, um dos caminhos para a valoriza\u00e7\u00e3o da est\u00e9tica vernacular nesse meio \u00e9 a confec\u00e7\u00e3o de tipografias e de materiais gr\u00e1ficos, inspirada nas caracter\u00edsticas que necessitem representar a cultura de uma determinada regi\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea j\u00e1 sabe o que \u00e9 design vernacular que ver ele nas suas campanhas? Ent\u00e3o entre em contato com um dos nossos especialistas <\/span><a href=\"https:\/\/aliensdesign.com.br\/en\/contato\/\"><span style=\"font-weight: 400;\">clicando aqui<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg border-color-777586-color row-container boomapps_vcrow\" style=\"border-style: solid;\" id=\"row-unique-1\"><div class=\"row triple-top-padding triple-bottom-padding single-h-padding limit-width row-parent\" style=\"max-width:804px; margin-left:auto; margin-right:auto;\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-spec style-light animate_when_almost_visible bottom-t-top\"  data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container boomapps_vcrow\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 boomapps_vccolumn half-internal-gutter\"><div class=\"uncol style-spec style-light\" ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" style=\" max-width:600px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-850707 h4 fontheight-357766 font-weight-400 text-color-wvjs-color\" ><span>Want to start a project? Create or review your own brand? We work with creative and smart solutions to improve your communication!<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container boomapps_vcrow\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-spec style-light font-134980\" ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" style=\" max-width:804px;\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div role=\"main\" id=\"form-leads-site-7e6d577e7bd66255a893\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script>\n<script type=\"text\/javascript\"> new RDStationForms('form-leads-site-7e6d577e7bd66255a893', 'UA-159446367-3').createForm();<\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve pr\u00e1ticas de design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!<\/p>","protected":false},"author":1,"featured_media":81299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[12,159,162,163,164,165,166,167],"class_list":["post-81318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","tag-design","tag-aliens-design","tag-design-vernacular","tag-fonte","tag-tipografia","tag-escrita","tag-typo","tag-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aliensdesign.com.br\/en\/2021\/05\/design-vernacular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aliensdesign.com.br\/en\/2021\/05\/design-vernacular\/\" \/>\n<meta property=\"og:site_name\" content=\"Aliens Design\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/AliensDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T14:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T19:32:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aliens Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aliens Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/\"},\"author\":{\"name\":\"Aliens Design\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/#\\\/schema\\\/person\\\/a7f1f390dd8f2e971941a7e1835bfbdd\"},\"headline\":\"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil\",\"datePublished\":\"2021-05-18T14:11:00+00:00\",\"dateModified\":\"2022-04-28T19:32:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/\"},\"wordCount\":863,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aliensdesign.com.br\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Asteristico_AP_02-1.jpg\",\"keywords\":[\"Design\",\"Aliens Design\",\"Design Vernacular\",\"fonte\",\"tipografia\",\"escrita\",\"typo\",\"typography\"],\"articleSection\":[\"Dicas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/\",\"url\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/\",\"name\":\"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aliensdesign.com.br\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Asteristico_AP_02-1.jpg\",\"datePublished\":\"2021-05-18T14:11:00+00:00\",\"dateModified\":\"2022-04-28T19:32:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/#\\\/schema\\\/person\\\/a7f1f390dd8f2e971941a7e1835bfbdd\"},\"description\":\"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aliensdesign.com.br\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Asteristico_AP_02-1.jpg\",\"contentUrl\":\"https:\\\/\\\/aliensdesign.com.br\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Asteristico_AP_02-1.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/2021\\\/05\\\/design-vernacular\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/aliensdesign.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/#website\",\"url\":\"https:\\\/\\\/aliensdesign.com.br\\\/\",\"name\":\"Aliens Design\",\"description\":\"Ag\u00eancia de Design em Curitiba!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aliensdesign.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aliensdesign.com.br\\\/#\\\/schema\\\/person\\\/a7f1f390dd8f2e971941a7e1835bfbdd\",\"name\":\"Aliens Design\",\"sameAs\":[\"https:\\\/\\\/aliensdesign.com.br\",\"https:\\\/\\\/www.facebook.com\\\/AliensDesign\\\/\",\"https:\\\/\\\/www.instagram.com\\\/aliensdesign\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/aliens-design\\\/\"],\"url\":\"https:\\\/\\\/aliensdesign.com.br\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design","description":"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aliensdesign.com.br\/en\/2021\/05\/design-vernacular\/","og_locale":"en_US","og_type":"article","og_title":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design","og_description":"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!","og_url":"https:\/\/aliensdesign.com.br\/en\/2021\/05\/design-vernacular\/","og_site_name":"Aliens Design","article_author":"https:\/\/www.facebook.com\/AliensDesign\/","article_published_time":"2021-05-18T14:11:00+00:00","article_modified_time":"2022-04-28T19:32:37+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg","type":"image\/jpeg"}],"author":"Aliens Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aliens Design","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#article","isPartOf":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/"},"author":{"name":"Aliens Design","@id":"https:\/\/aliensdesign.com.br\/#\/schema\/person\/a7f1f390dd8f2e971941a7e1835bfbdd"},"headline":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil","datePublished":"2021-05-18T14:11:00+00:00","dateModified":"2022-04-28T19:32:37+00:00","mainEntityOfPage":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/"},"wordCount":863,"commentCount":0,"image":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#primaryimage"},"thumbnailUrl":"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg","keywords":["Design","Aliens Design","Design Vernacular","fonte","tipografia","escrita","typo","typography"],"articleSection":["Dicas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/","url":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/","name":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil - Aliens Design","isPartOf":{"@id":"https:\/\/aliensdesign.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#primaryimage"},"image":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#primaryimage"},"thumbnailUrl":"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg","datePublished":"2021-05-18T14:11:00+00:00","dateModified":"2022-04-28T19:32:37+00:00","author":{"@id":"https:\/\/aliensdesign.com.br\/#\/schema\/person\/a7f1f390dd8f2e971941a7e1835bfbdd"},"description":"Voc\u00ea sabe o que \u00e9 design vernacular? Esse termo descreve design que t\u00eam influ\u00eancia local. Saiba mais sobre essa t\u00e9cnica no Brasil!","breadcrumb":{"@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#primaryimage","url":"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg","contentUrl":"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/05\/Asteristico_AP_02-1.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/aliensdesign.com.br\/2021\/05\/design-vernacular\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/aliensdesign.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 design Vernacular e sua influ\u00eancia no Brasil"}]},{"@type":"WebSite","@id":"https:\/\/aliensdesign.com.br\/#website","url":"https:\/\/aliensdesign.com.br\/","name":"Aliens Design","description":"Ag\u00eancia de Design em Curitiba!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aliensdesign.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aliensdesign.com.br\/#\/schema\/person\/a7f1f390dd8f2e971941a7e1835bfbdd","name":"Aliens Design","sameAs":["https:\/\/aliensdesign.com.br","https:\/\/www.facebook.com\/AliensDesign\/","https:\/\/www.instagram.com\/aliensdesign\/","https:\/\/www.linkedin.com\/company\/aliens-design\/"],"url":"https:\/\/aliensdesign.com.br\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/posts\/81318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/comments?post=81318"}],"version-history":[{"count":2,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/posts\/81318\/revisions"}],"predecessor-version":[{"id":83078,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/posts\/81318\/revisions\/83078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/media\/81299"}],"wp:attachment":[{"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/media?parent=81318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/categories?post=81318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aliensdesign.com.br\/en\/wp-json\/wp\/v2\/tags?post=81318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}