{"id":82678,"date":"2021-08-18T12:43:45","date_gmt":"2021-08-18T15:43:45","guid":{"rendered":"https:\/\/aliensdesign.com.br\/?post_type=portfolio&#038;p=82678"},"modified":"2021-08-26T13:00:52","modified_gmt":"2021-08-26T16:00:52","slug":"mirage","status":"publish","type":"portfolio","link":"https:\/\/aliensdesign.com.br\/en\/portfolio\/mirage\/","title":{"rendered":"MIRAGE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container boomapps_vcrow\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<article class=\"texto1\">\n<article class=\"texto1\">Com quase 40 anos no mercado imobili\u00e1rio de alto padr\u00e3o de Curitiba, a construtora e incorporadora Swell estava prestes a realizar mais um lan\u00e7amento na cidade. A Aliens teve como miss\u00e3o destacar os principais pontos do edif\u00edcio, localiza\u00e7\u00e3o e posicionamento da pr\u00f3pria Swell nesse projeto, que incluiu: naming, branding e materiais de lan\u00e7amento.<strong>Naming<\/strong><\/p>\n<p>Mirage, vem do franc\u00eas e significa Miragem, podendo tamb\u00e9m ser lido como uma contra\u00e7\u00e3o da palavra em portugu\u00eas. O principal conceito em que se baseia o nome \u00e9 a singularidade que um mesmo fen\u00f4meno pode ter para pessoas diferentes.<\/p>\n<p>Isto \u00e9, em um deserto duas pessoas perdidas podem visualizar uma miragem num mesmo local. No entanto, ela ser\u00e1 \u00fanica para cada um delas, pois adv\u00e9m da necessidade mais prim\u00e1ria para cada indiv\u00edduo.<\/p>\n<p>Foi com este simbolismo que criamos o naming ideal para um edif\u00edcio t\u00e3o \u00fanico como Mirage.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Branding Verbal<\/strong><\/p>\n<p>Branding verbal trata da gest\u00e3o de tom da comunica\u00e7\u00e3o de uma marca. Na aliens, todos os nossos projetos de branding contemplam a constru\u00e7\u00e3o do branding verbal. Por\u00e9m, como alguns dados s\u00e3o referentes \u00e0 decis\u00f5es mercadol\u00f3gicas, n\u00e3o podem constar em nosso portf\u00f3lio. Abaixo temos o manifesto, que nada mais \u00e9 que conclus\u00e3o verbal da marca (une prop\u00f3sito, posicionamento, tom de voz e valores).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Branding Visual<\/strong><\/p>\n<p>Como principal inspira\u00e7\u00e3o, buscamos algo que remetesse ao nome, chegamos ent\u00e3o nas formas deixadas pelo vento na areia. Queriamos isso no logo, essa quest\u00e3o do movimento criando curvas perfeitamente sim\u00e9tricas chama a aten\u00e7\u00e3o e atraem devido ao visual que proporcionam.<\/p>\n<\/article>\n<\/article>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container boomapps_vcrow\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-123450\" class=\"un-media-gallery isotope-system isotope-general-dark grid-general-dark\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper no-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-content-left tmb-bordered tmb-id-82661  tmb-content-under tmb-media-last tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a role=\"button\" tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82661\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/01.png\" width=\"1920\" height=\"1080\" alt=\"\" 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class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a role=\"button\" tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"7\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82658\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/06-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-content-left tmb-bordered tmb-id-82665  tmb-content-under tmb-media-last tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a role=\"button\" tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"8\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82665\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/07-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-content-left tmb-bordered tmb-id-82659  tmb-content-under tmb-media-last tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a role=\"button\" tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"9\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82659\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-18x10.png 18w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/08-uai-720x405.png 720w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-content-left tmb-bordered tmb-id-82666  tmb-content-under tmb-media-last tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a role=\"button\" tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"10\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82666\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/09-1-1536x864.png 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alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/CONSTRUCAO-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-content-left tmb-bordered tmb-id-82672  tmb-content-under tmb-media-last tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a 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tabindex=\"-1\" class=\"inactive-link pushed\" data-lb-index=\"20\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82675\" src=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02.png 1920w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02-300x169.png 300w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_02-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_03-1024x576.png 1024w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_03-768x432.png 768w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_03-1536x864.png 1536w, https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2021\/08\/PL_03-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Com quase 40 anos no mercado imobili\u00e1rio de alto padr\u00e3o de Curitiba, a construtora e incorporadora Swell estava prestes a 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