{"id":110543,"date":"2022-05-24T15:54:01","date_gmt":"2022-05-24T18:54:01","guid":{"rendered":"https:\/\/aliensdesign.com.br\/?post_type=portfolio&#038;p=110543"},"modified":"2022-05-24T16:53:16","modified_gmt":"2022-05-24T19:53:16","slug":"autoamerica-2","status":"publish","type":"portfolio","link":"https:\/\/aliensdesign.com.br\/en\/portfolio\/autoamerica-2\/","title":{"rendered":"ABH"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container boomapps_vcrow\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Atuando como intermedi\u00e1ria entre a ind\u00fastria e as fabricantes de maquin\u00e1rios descontaminantes, a ABH \u00e9 l\u00edder em seu segmento. Atrav\u00e9s do rebranding as identidades verbal e visual da marca foram alinhadas para refor\u00e7ar ainda mais a imagem de especialista da ABH.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Identidade Verbal<\/strong><\/p>\n<p>O branding verbal trouxe atrav\u00e9s da linguagem a personalidade e o tom da marca. O resultado pode ser observado no manifesto constru\u00eddo para a marca que revela em suas palavras a defini\u00e7\u00e3o de quem \u00e9 a ABH e como ela se comunica. A comunica\u00e7\u00e3o trouxe o encontro entre a ci\u00eancia e a tecnologia para entregar qualidade e excel\u00eancia no servi\u00e7o prestado.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Identidade Visual<\/strong><\/p>\n<p>A identidade visual traz a combina\u00e7\u00e3o do branding verbal com uma identidade visual industrial, s\u00f3bria e moderna que reflete o tom de voz adotado pela marca. O conceito \u00e9 baseado em 3 pilares: a marca como organismo vivo, a percep\u00e7\u00e3o dos clientes e a exclusividade que torna a ABH \u00fanica.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container boomapps_vcrow\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 boomapps_vccolumn single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell  boomapps_vccolumn no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-123450\" class=\"un-media-gallery isotope-system isotope-general-dark grid-general-dark\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper no-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-bordered tmb-id-110549  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2022\/05\/aliens_portfolioabh_000.png\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-123450\" data-options=\"width:1920,height:1080,thumbnail: 'https:\/\/aliensdesign.com.br\/wp-content\/uploads\/2022\/05\/aliens_portfolioabh_000-300x169.png'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div 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